Do you work with a title company that helps you sell more homes? That brings value to you business? Shannon Ellsworth Goldberg, My Title Gal works with Realtors and Lenders to help them understand and utilize social media and video marketing in their business. This video is a fun parody of how GCTA/MyTitleGal can you help you! ales from the Title Crypt is a spoof of the Tales From The Crypt show. Shannon Goldberg spent the first part of my career learning the title & escrow industry by doing tasks like pulling title reports and property profiles and recording documents. From there Shannon Goldberg transitioned to coaching Realtors and Lenders in their businesses to grow a “brand” of their own. Over the more recent part of her career she has has focused on being “different” than her competition.
One of the key things she realized along the way is that perception is reality in the real estate industry. So she asked herself, what drives the consumer to find partners to trust with one of the biggest financial decisions of their life? With the answers to that question in mind, she teaches Realtors and Lenders to optimize their marketing and business strategies to be more visible to their audiences, especially by through social media and video platforms. After all, if you do not have a digital footprint you are obsolete in this ever-changing information age.
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