Lid Creators Sell 2.4 Million Units By SIMPLY Adding “A Pen Hole” | Dragons’ Den

Tom Bell and Craig Bailey are in the den seeking an investment of £80,000 in return for 15% equity in 'FoamAroma' - a reinvented coffee lid that aims to give coffee consumers the sensory experience that they’re deprived of. Their lids have enlarged holes that allow for easier drinking and more aroma to reach the nose but this is just the UK business - why won't Craig include the U.S business?

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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