(4 Mar 2020) FOR CLEAN VERSION SEE STORY NUMBER: apus131870 Trade events are quickly going dark across the world due to the coronavirus, and that's taking away sales opportunities that may be difficult to make up for companies.
Marketing experts and executives warn there is no substitute for face-to-face contact with potential clients, and with the virus still spreading, exhibition companies are totaling the losses being suffered by an industry that also pumps billions into hotels, restaurants and cab driver's wallets.
In Chicago, the International Housewares Association canceled its Inspired Home Show 2020, which was set to open at McCormick Place on March 14. The show was expected to draw more than 50-thousand participants from 130 countries.
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